Guía de análisis para la innovación en modelos de negocios
Cómo citar
[1]
Giraldo Yepes, H. y Rivas Montoya, L.M. 2021. Guía de análisis para la innovación en modelos de negocios. Editorial EAFIT. DOI:https://doi.org/10.17230/9789587207231lr0.
Publicado
septiembre 1, 2021
Colección
Categorías
Derechos de autor 2021 © Hermogenes Giraldo Yepes, © Luz María Rivas Montoya, © Editorial EAFIT, © Editorial Universidad del Norte, © Editorial Universidad ICESI, © Editorial CESA
Detalles sobre el formato de publicación disponible: EPUB
EPUB
ISBN-13 (15)
978-958-720-723-1
Detalles sobre el formato de publicación disponible: Libro impreso
Libro impreso
ISBN-13 (15)
978-958-720-724-8
Dimensiones físicas
20,5cm x 27cm
Palabras clave:
Innovación, modelos de negocios, mercado, empresas y organizaciones, crecimiento empresarialSinopsis
¿Cómo innovar en mi modelo de negocios? Esta es una pregunta frecuente de emprendedores y empresarios que enfrentan la rivalidad competitiva del mercado y la incertidumbre de un entorno que cambia cada vez con mayor velocidad. Y es frecuente encontrar textos que les sugieren recetas mágicas para que la innovación sea parte del día a día organizacional. Sin embargo, las características particulares de cada emprendimiento, empresa u organización hacen difícil la implementación de soluciones estándar. En este texto se ofrece una guía con conceptos claramente delimitados, algunos patrones y preguntas clave que le permitirán al lector reflexionar desde su caso particular. No se trata de una metodología estándar, tampoco de una ruta única; es una alternativa construida a partir de lo que ha dicho la literatura académica en el mundo sobre la cuestión, con base en la cual pudo analizarse y comprenderse con detalle. En síntesis, este libro es un buen consejero para quien, atento a los cambios y exigencias del mercado actual, está en la constante búsqueda de un modelo de negocios innovador.
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